Why do people find it so hard to change when they know it's good for them?
Even when faced with a life threatening situation, people tend to resist change despite knowing the repercussions. Studies reveal that when heart disease patients who had undergone traumatic bypass surgery were told if they did not adjust their lifestyle they would die, or at best undergo the
life-saving procedure again, only 9% modified their behaviour.
Gain increased knowledge on how the brain works with the neuroscience of change from The Langley Group.