No Smoking Day is an annual health awareness day in the United Kingdom which is intended to help smokers who want to quit smoking. The first No Smoking Day was on Ash Wednesday in 1984, and it now takes place on the second Wednesday in March.
Each year, the campaign is promoted with a theme in the form of a short phrase. In 2010, this theme was “Break free”, encouraging smokers to break free from the chains of cigarettes and quit on No Smoking Day. The 2011 theme was “Time to quit?”. Research conducted by GfK NOP following the 2009 campaign found that 1 in 10 smokers quit on No Smoking Day.